It started as the Mason Plex, then changed to Indian Valley Cinema and opened as WOW 7 on Thanksgiving Day of 1998. Named after its three developers: Ralph Webb, Harold Oliver and Tom Weber. Operated by Ralph Webb, who was joined later by his daughter, Cindy. Along the way the Webb’s bought out Oliver and Weber and became the sole operators. To Ralph Webb’s credit it was state of the art from day one and continued to be up through its conversion to digital projection.
A unique highlight is the mural in the party room. Designed and painted by local artist and friend Quen Carpenter over a period of a year, it depicts the history of the movie industry and highlights current events each year from 1888 to 2016.
Classic Cinemas purchased the theatre on September 15, 2016 and reopened it as Cinema 7 on September 23rd. The tradition of being state of the art continues with upgraded projection and sound and all digital signage. The hearing impaired system was replaced and personal captioning devices were added for those with severe hearing issues. Also, descriptive audio narration headsets were added for those who are visually impaired. The bathrooms have been completely refreshed with new sinks, mirrors, partitions and lighting. Icee’s have returned with Classic Cinemas signature Free Refill policy which also applies to all sizes of popcorn and fountain drinks. New carpet, lighting and lobby furniture are on order with major upgrades continuing into early 2017.