Daily Herald Business Ledger
Monday, January 27, 2014 at 8:55 a.m.
OAK BROOK – Mini Abe, the Illinois Office of Tourism mascot for their current “Enjoy Illinois” advertising campaign, recently paid a visit to DuPage County last week with the DuPage Convention & Visitors Bureau, acting as host.
For months, the adventures of this 12-inch Abraham Lincoln doll have been airing in TV commercials and videos on the Internet that were produced by the state and their ad agency. Recently, IOT started sending Mini Abe out to various destination marketing organizations throughout the state to “experience” the sights and sounds that Illinois has to offer from a more local perspective.
“We were so excited when we heard Mini Abe was coming for a visit. We couldn’t wait to show him the wonderful things he could do here in DuPage,” said Director of Marketing Brent Edwards. “I think it’s a win-win for all when local bureaus are allowed to play a part in a bigger state campaign. Mini Abe and this campaign certainly do that.”
Mini Abe visited a number of locations during his week-long stay in DuPage, and the DuPage CVB documented every step with pictures and video. He was thrilled with bowling and bocce ball at Pinstripes (Oak Brook); shopped and enjoyed his time at The Promenade Bolingbrook, iPic Theaters, & Bass Pro Shops (Bolingbrook), relaxed at Hyatt Lodge & McDonald’s Campus (Oak Brook), read a letter in his own hand at Cantigny Park (Wheaton), went snowshoeing and cross country skiing at The Morton Arboretum (Lisle), rode the bottling line at Lynfred Winery (Roselle), learned a history lesson at Sheldon Peck Homestead (Lombard), and played a Wurlitzer pipe organ at the Tivoli Theatre (Downers Grove).
“Mini Abe has become quite the celebrity around here. All of our participating partners were ecstatic he was coming to their sites for a visit,” added Edwards.
Photos of Mini Abe’s DuPage County vacation can be found on the DuPage CVB’s social media sites on Twitter, Facebook, Instagram, and Pinterest. Their video is due to be finished by the end of January. The entire Enjoy Illinois campaign can be found by searching #MiniAbe on social media.
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